Press Releases

Frank Dandy Press Releases. View the latest releases below.

  • 2013-05-15 Frank Dandy opens concept store

    The Swedish underwear brand Frank Dandy opens their first concept store. The shop is adjacent to the company's new office and showroom on Västmannagatan 47 in Stockholm.

    "We are pleased that we have found a location where we combine our daily core business of offering consumers the ability to purchase our products in a natural pure Frank Dandy store. We already operate our own retail online, this physical area gives us another platform to showcase our whole concept" says Frank Dandy CEO Daniel Westerberg in a comment.

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    2013-05-15 - Press Release

  • 2010-09-28 Growth and Underwear Expertise

    FRANK DANDY MATCH GROWTH WITH UNDERWEAR EXPERTISE

    Frank Dandy Superwear puts product development in focus and recruits Lollo Abrahamsson Hildebeck, founder of Björn Borg underwear, and Marika Gross, with long experience from underwear brand Jockey, to coordinate Frank Dandy’s product development and lead the company's purchasing department.

    The duo has in recent years worked successfully with production and purchasing as agents, focused on the underwear and beachwear segments. Together, they possess great experience in production, logistics and purchasing and has since the 80s been active in the underwear business in Sweden and internationally.

    "What Lollo and Marika don’t know about underwear is not worth knowing. They bring to Frank Dandy extraordinary expertise in production and an extensive production network. Together with the recruitment of Musse Hasselvall as creative director, we have a fantastic team to continue our product development and to support our strong phase of international expansion", says Susanna Bervå, CEO Frank Dandy Superwear.

    "Frank Dandy is an innovative brand with attitude. Marika and I have followed the brand for some time and are extremely pleased to now be part of an underwear brand with such growth potential internationally. We complement the existing organization well and together we got what it takes to push Frank Dandy to the next level", says Lollo Abrahamsson Hildebeck, Production Manager.

    Lollo Abrahamsson Hildebeck and Marika Gross will also invest in Frank Dandy AB and join the management team.

    For more information, please contact:
    Susanna Bervå, CEO
    +46-708-55 31 03, susanna.berva@frankdandy.com">susanna.berva@frankdandy.com

    Lollo Abrahamsson Hildebeck, Product Manager
    lollo.hildebeck@frankdandy.com">lollo.hildebeck@frankdandy.com

    Marika Gross, Product Manager
    marika.gross@frankdandy.com">marika.gross@frankdandy.com

    FRANK DANDY AB
    Frank Dandy AB develops and manages the Frank Dandy Superwear brand, currently expanding in the Scandinavian, European, Japanese, Australian and North American markets. Frank Dandy’s product areas include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Frank Dandy Superwear is today one of Scandinavia’s top underwear fashion brands.

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    2010-09-28 - Press Release

  • 2010-09-14 Musse Hasselvall New Creative!

    FRANK DANDY APPOINTS MUSSE HASSELVALL NEW CREATIVE DIRECTOR

    Frank Dandy Superwear recruits Musse Hasselvall as Creative Director and in charge of the company's continued brand and design work. Musse has extensive experience from the film, television and advertising industry. He is also an outstanding fighter with much interest in fashion and clothing. Earlier this year, Musse was voted as Sweden's best-dressed man by fashion magazine ELLE. His inspiration comes from people who dare to stand out and he is dedicated to always challenge the expected.

    "I love underwear. Had it been socially acceptable, I would prefer to dress in underwear only. It would have made it much easier for me to choose. Since I am so picky with the way I dress it often makes the process of dressing terribly tedious. I have many great ideas to apply on Frank Dandy to further develop the brand, concept and expression. We will start the creative process immediately and by autumn 2011 Frank Dandy will launch important news in the collection and take the patterned underwear design to a new level. I look forward to take Frank Dandy another step further", says Musse Hasselvall.

    "Musse Hasselvall is a talented creative, role model and wonderful person. We share the same vision and always seek new ways to be creative and to stand out. Together we will continue to develop underwear fashion for the international market and to add new expressions to Frank Dandy’s already successful concept. Musse will, in an innovative manner, lead Frank Dandy into its next creative phase with his daring style and diverse background", says Susanna Bervå, CEO Frank Dandy Superwear.

    Musse Hasselvalls premiere collection for Frank Dandy Superwear will be launched in autumn 2011 and he will join the company’s management team.

    For more information, please contact:
    Susanna Bervå, CEO
    +46-708-55 31 03, susanna.berva@frankdandy.com">susanna.berva@frankdandy.com

    Musse Hasselvall, Creative Director
    musse.hasselvall@frankdandy.com">musse.hasselvall@frankdandy.com

    FRANK DANDY AB
    Frank Dandy AB develops and manages the Frank Dandy Superwear brand, currently expanding in the Scandinavian, European, Australian and North American markets. Frank Dandy’s product areas include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Frank Dandy Superwear is today one of Scandinavia’s top underwear fashion brands.

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    2010-09-14 - Press Release

  • 2010-08-23 Daniel Westerberg recruited

    FRANK DANDY APPOINTS DANIEL WESTERBERG NEW SALES MANAGER

    Frank Dandy Superwear strengthens its sales division through the recruitment of Daniel Westerberg as new sales manager. Daniel Westerberg has extensive experience in sales and leadership from the fashion and retail industries. Daniel leaves the global fashion company G-Star, where he has been an important part of the company's strong growth in Sweden in recent years. Previously, Daniel worked at the successful retail store chains Urban Outfitters in the UK and Carlings in Sweden.

    “We are very pleased that Frank Dandy Superwear has managed to tie one of the brightest stars of the new generation of sales representatives in the fashion industry to the company. Daniel shows an impressive drive, professionalism and business sense and will be an important part of Frank Dandy's continued expansion in Sweden and internationally”, says Susanna Bervå, CEO Frank Dandy Superwear.

    "Frank Dandy Superwear is an exciting and innovative brand with strong growth potential in the fashion underwear segment. Design and product development has really taken off and I find it very inspiring to further develop Frank Dandy’s distribution with the customers in focus and to lead our dedicated sales team in providing an industry-leading service level”, says Daniel Westerberg.

    Daniel Westerberg will join the company’s management team.

    For more information, please contact:
    Susanna Bervå, CEO, +46-708-55 31 03, susanna.berva@frankdandy.com">susanna.berva@frankdandy.com

    FRANK DANDY AB
    Frank Dandy AB develops and manages the Frank Dandy Superwear brand, currently expanding in the Scandinavian, European, Australian and North American markets. Frank Dandy’s product areas include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Frank Dandy Superwear is today one of Scandinavia’s top underwear fashion brands.

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    2010-08-23 - Press Release

  • 2010-08-15 Underwear Collection Fall 10

    FRANK DANDY UNDERWEAR COLLECTION - FALL 2010

    Frank Dandy refuses to follow the norm. The fall 2010 collection offers something new and unexpected. But the fit, materials and attention to details always remain. It’s Superwear. The designs are among the most exciting and outrageous in the marketplace today, while at the same time every garment fit, feel good to wear and has a true commitment to quality.

    Frank Dandy continuously stretch boundaries with striking new Superwear styles like the boxer brief, trunk, woven boxer and feminine hip. Fall 2010 Frank Dandy is introducing several new Superwear lines by request. Along with the sprawling Originals Collection comes the Bronx Collection, Pitch Collection, Five Star Collection and Frank Collection.

    The Originals Collection
    The Originals collection is a proud homage to Frank Dandy's origin. Designed in sparkling colors and hefty patterns as Frank Dandy's essential reaction against boring, single-colored underwear! Available in two different styles; the Trunk and the Boxer.

    The Women’s Originals Collection
    The Women’s Originals collection is a sparkling tribute to the confident women who live life every day of the week. Women who dare to wear their favorite sneakers to a cocktail party and still are the centre of attention. Frank Dandy is of the belief that style and attractiveness descends from attitude and guts. Available in three different styles; the Brief, the Boxer and the Hip.

    The Bronx Collection
    The distinctive intensity, determination and brute power of early boxing culture have been an extensive inspirational source for the Bronx collection. A tribute to Jake LaMotta, gently crumbled leather gloves and the moist, filthy basements of Bronx, N.Y. Woven boxers, inspired by the classic boxer shorts look.

    The Pitch Collection
    Pitch - Frank Dandy’s twist of American college fashion, inspired foremost by the American sport jock subculture. A combination of the stylistically pure and the raw strength that signify American sports like Lacross or Rugby. Available in two different styles, the Boxer Brief and the Boxer.

    The Five Star Collection
    The Five Star collection is a true praising to the Five Star moments in life; that unforgettable concert with your favorite band, the after party that never ends or the ideal roadtrip. The collection is the clash between beauty and grunginess, elegance and Rock ‘n Roll. Available in two different styles: the Brief and the Trunk.

    The Frank Collection
    Frank - A pure hearted salutation to the bold and extreme, a humorous flirtation with the stereotype American excessiveness. A glance at the red-blooded esthetics of the legendary American dream. The Frank collection is, simply put, masculinity in absurdum. Available in two different styles; the Brief and the Trunk.

    FRANK DANDY AB
    Frank Dandy AB develops and manages the Frank Dandy Superwear brand, currently expanding in the Scandinavian, European, Australian and North American markets. Frank Dandy’s product areas include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Frank Dandy Superwear is today one of Scandinavia’s top underwear fashion brands.

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    2010-08-15 - Press Release

  • 2010-05-19 New markets, website in focus

    UNDERWEAR FASHION BRAND FRANK DANDY SUPERWEAR EXPANDS ITS INTERNATIONAL REACH

    The avant-garde underwear brand Frank Dandy Superwear was created in the beginning of the 21st century as a reaction against the boring - single coloured - men’s underwear fashion. A series of patterned underwear, defined by dazzling prints, innovative appliqués and hefty color schemes was launched together with bold marketing that challenged the traditional view of underwear.

    Frank Dandy is today one of Scandinavia’s top underwear fashion brands. Now the brand takes the next step in its international strategy by expanding the physical distribution in Europe and entering the Australian and American markets.

    New website in focus
    To support the international expansion Frank Dandy launches FRANKDANDY.COM. The new website will serve to connect the new markets and to broadcast the Superwear story worldwide. The story is presented as “This is Frank Dandy!” and shares the inspiration, design and creative work in branded and user generated articles, videos, blogs and social media channels.

    “With the launch of FRANKDANDY.COM we will deepen our relationship to fashion-conscious underwear consumers around the world and invite them to participate in our ongoing creative process” says Susanna Bervå, CEO.

    The website also introduces the Frank Dandy Online Shop, which will increase brand awareness on existing markets and facilitate physical distribution in new markets. The web shop displays the full Frank Dandy product range and offers a visual and entertaining shopping experience.

    The FRANKDANDY.COM website is produced in cooperation with the Swedish digital agencies Oakwood Creative and Young & Skilled.

    For more information, please contact:
    Susanna Bervå, CEO
    +46-708-55 31 03, susanna.berva@frankdandy.com">susanna.berva@frankdandy.com

    FRANK DANDY AB
    Frank Dandy AB develops and manages the Frank Dandy Superwear brand, currently expanding in the Scandinavian, European, Australian and North American markets. Frank Dandy’s product areas include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Frank Dandy Superwear is today one of Scandinavia’s top underwear fashion brands.

    Download
    2010-05-19 - Press Release